All images © 2011-2022 Norbert Juhász

We?re all aware of how our perception of beauty is distorted with all the photoshopped fashion photos, ads and clothing trends. But when a fashion industry places these huge billboards in the city, do they sense the absurdity? As these big ladies are placed outside of the scale, they can be easily seen in odd perspectives with strange proportions ? even the size of their curves compared to the buildings get a bit of parody.

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